Corporate Social Responsibility (CSR) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, employees, shareholders, communities and the environment in all aspects of their operations. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large. (http://en.wikipedia.org/wiki/Corporate_social_responsibility)

Ideal Boilers is part of the Ideal Stelrad Group which has a staff of 2,600 employees. 1,070 of these staff are engaged through the Kinston-upon-Hull and Stelrad sites either manufacturing, distributing or supporting the boiler products. In April 2007 a state of the art national distribution centre was opened on the site to ensure that product supplies and availability would be maintained to the highest possible standards to all parts of the UK and Eire.

Stelrad Radiators, the UK's leading domestic radiator supplier also manufactures and distributes it's radiators also from a national distribution centre but based in Mexborough in South Yorkshire.

Through the employment of many people Ideal Stelrad greatly benefit the local economy and indirectly the UK through the sales of products. Ideal Stelrad also provide experience for school children through Work Experience, under-graduates on a Placement Year and full-time employment of graduates.

Ideal Stelrad also has a thriving apprentice scheme where the company will train young people to help them succeed and where appropriate will offer them full time posts within the business.

Ideal Stelrad work closely with local colleges such as East Riding College and Rotherham Business Education Programme to increase awareness in business for young people and look to give opportunities wherever possible.