Going, Going, Gone!

May 2007

Ideal Boilers and PTS Plumbing Trade Supplies have successfully joined forces to outbid the competition in an e-auction to win a major framework agreement to supply Ideal’s market leading range of HE boilers to Bromford Housing Group.

The four year partnership framework agreement will see over 700 new energy efficient central heating systems installed each year in a range of Bromford’s affordable new build homes and existing customers’ properties.

Bromford Housing Group is one of leading Registered Social Landlord (RSL) organisations in the UK, committed to supporting its customers with getting a better deal on the cost of heating their homes, whilst continuing to increase the SAP energy rating of its housing stock to meet the Government’s Decent Homes standard. The company manages 19,000 properties across the midlands and south west, with 1,000 affordable new homes developed each year.

Alex Dixon, group director of asset management at Bromford Housing Group, said: “Increasing energy prices coupled with legislation changes have placed greater demand on RSL’s to be more energy efficient. This means providing our customers with a modern heating system that can save them money off their heating and hot water bills. By installing Ideal’s isar HE boiler in both our refurbishment projects and new affordable homes, it will save customers significant amounts of money off their fuel bills each year.”

After the initial Invitation to Tender process, which produced a shortlist of potential supply partners against a set criteria, Bromford Housing Group decided to run an e-auction to make its final selection. This benefited the RSL as it allowed for an infinite number of re-submissions by suppliers in an open and competitive environment.

Continued Dixon: At Bromford Housing Group, we recognise that when entering into a partnership agreement, it is vitally important that all members of the supply chain can share examples of best practice along with being able to offer a predictable, reliable and consistent level of service.

We were really impressed with Ideal Boilers and PTS Plumbing Trade Supplies approach. Not only are we being supplied with a quality and reliable product at a competitive price, but this is backed up with a first class level of technical support and service.

All of Bromford’s new and existing homes under the four year framework will feature Ideal’s isar HE combi boiler, which will be supplied through five PTS Plumbing Trade Supplies’ merchant counters across the region. The Ideal isar HE features minimal components and slimline construction, enabling the boiler to be sited almost anywhere in the home, making it perfectly suited to homes where space is at a premium. This, combined with automatic controls, excellent performance and ease of installation makes it one of the most advanced SEDBUK A-rated combi boilers on the market.

Mike Halliwell, divisional sales director at Ideal Boilers, commented: The framework agreement with Bromford Housing Group and PTS Plumbing Trade Supplies is an excellent example of how working in partnership can add value throughout the supply chain. Ultimately, the most important aspect of this project is providing affordable warmth to Bromford’s customers, and this approach really delivers this.

Alan Ball, managing director of PTS Plumbing Trade Supplies, said: Being able to supply HE boilers directly to the customers of the Bromford Housing Group is a great opportunity not only to provide a quality heating system which can reduce bills, but to promote the benefits of using energy efficient systems. We hope to not only supply a quality product but provide the high standards of support and service PTS is known for.

For more information on Ideal’s latest range of boilers visit www.idealboilers.com or email enquiries@idealboilers.com.

For reader enquiries, colour separation requests and invoices please contact Lorraine Hawes on tel 01709 578 950, fax 01709 572 206 or Lorraine_Hawes@StelradRadiators.com